Audi-Verkäufe und Umsätze sinken: Trump könnte die Lage weiter verschärfen

The company said the decline was “primarily attributable to US tariffs and the end of subsidies for electric cars in the USA.” More: Audi’s Biggest Reveals True Face, Sets Sights On X7 Escalade Unfortunately Audi, the situation could get worse President Trump has threatened to increase tariffs to 25%.

However, the automaker is gearing up to launch the redesigned Q7 and all-new Q9 this year, and they’re expected to appeal Americans. Chinese sales (excluding Hong Kong) fell from 144,471 units last year to 127,109 this time around.

That’s a decline of 12% and the company blamed this on “macroeconomic uncertainties, a market environment that remains highly competitive, and model changes.” Audi Q1 2026 Deliveries Audi brand deliveriesQ1 26Q1 25World360,106383,401Europe (excl. Germany)123,724116,815Germany50,30848,447North America (excl. Mexico)35,46448,599China (incl.

Hong Kong)127,109144,471Overseas and emerging markets23,50125,069 Audi

Hong Kong)127,109144,471Overseas and emerging markets23,50125,069 Audi also said they’re being impacted. The company didn’t elaborate, but they’re likely referring to delivery issues caused Strait Hormuz. While there was a lot of bad news, European sales were up and the company sold more than 30,000 plug-in hybrids. The latter figure represents a nearly 160% increase from a year ago.

Audi Group Performance Zooming out, Audi Group sales fell 6.1% Audi’s lackluster performance was echoed by a decline Bentley sales. Bentley, Lamborghini, Ducati also saw declining revenues. Speaking of which, Audi Group had combined revenues of €14.2 ($16.6) billion and an operating profit of €588 ($688) million. However, after taxes, the profit falls to €559 ($654) million.

Audi Gernot Döllner noted the challenges and said, “In a world where our customers’ expectations are increasingly diverse from region to region, it is clear the ‘world car’ business model is becoming less and less viable.” Instead, he believes the company needs “market-specific solutions and models” such as the AUDI brand China as well as the A2 e-tron, which is designed for and built Europe.

Audi Group Q1 2026 Result Q1 26Q1 25Brand Group car deliveries364,877388,756Audi brand deliveries360,106383,401Revenue in million euros14,17815,431Operating profit in million euros588537Operating margin in percent4.23.5Net cash flow in million euros883-61Financial result in million euros174265Profit before tax in million euros763802Profit after tax in million euros559630