Italdesign investiert 20 Millionen Dollar: Die Detroit-Three brauchen weiterhin italienisches Design

Beyond concepts, the company says it can handle everything from design to production. In January of 2025, Italdesign announced that it was opening a new U.S. headquarters in Detroit. "Having an operational headquarters in Michigan is essential to effectively support our American customers," said Fabrizio Mina, Italdesign USA CEO at the time.

More: The NSX Technically Dead, But Italdesign Just Built Better One Anyway

"This local presence allows us to respond promptly to their needs, and to provide a personalized and high-quality service to the large industry or startups wishing to enter the automotive sector." Now, we're learning that the firm wants to go a lot further than just offering support at a local level.

Einordnung fuer Autofahrer

Chevrolet Corvette Moray Concept to invest some $20 million into U.S. operations over the next five years. No doubt, some of that will go into courting the Big Three. Plenty of it will go into simply setting up shop, though. At this stage, it's easy to envision whatever the next De Tomaso Pantera will be rolling off a production line at Ford, GM, or Stellantis, but we're a long way from that at this stage in the game.

The last car Italdesign actually built and sold was the Nissan GT-R50, a collaboration akin to the one it's seemingly interested in now with GM, Ford, and Stellantis. Originally, Italdesign and Nissan planned on building 50 examples of the sports car to celebrate its 50th anniversary. In late 2019 (foreshadowing), Nissan said that demand for the car was strong but that it still had some build slots available.

Honda NSX Tribute and Nissan-GT-R50 the pandemic, parts supply shortages, or a price tag in the seven figures for most markets, many believe Italdesign only ever made 18 or 19 examples of the GT-R50. In 2023, one example went up for sale at auction with a guidance that started below its original asking price. The car didn't sell even then, which isn't a great omen for Italdesign and a new collaboration.

That said, the market and industry landscape are dramatically different today. Here's to hoping that the Italian design house can find a new level of success this time around.